SourceWire client story

In the heart of the Yangtze River Delta, a small research team is making big waves. With only 25 dedicated members, this institute plays a crucial role in developing the power systems that keep China’s domestically produced aircrafts soaring through the skies. 

In their day-to-day operations, the team’s leaders, business staff and researchers must keep a vigilant eye on evolving policies, dynamic industry trends and the latest scientific breakthroughs. Staying ahead of the curve is not a luxury but necessity. It's how they uncover new opportunities and maintain their competitive edge.

Not too long ago, gathering all of the information on a daily basis was a manual and labor-intensive task. The team would have had to assign a junior staff member or an eager intern to manually sift through hundreds of websites and academic journals, dig, curate and edit essential updates into a shareable document. This process was not only time-consuming but also heavily relies on individual research skills, making it less ideal for consistent decision-making.

SourceWire comes into rescue. It efficiently tracks essential sources and satisfy different information needs within the team by distilling clippings into an email newsletter automatically sent to all team members. This process can fully automate team effort, allowing human resources to focus on other mission-critical endeavors.

And there's more to this story. This newsletter also proved to be a goldmine for the client's social media editors. Each week, they extracted the most compelling insights from the brief and transformed them into engaging posts that were then shared via their WeChat official account, reaching out to potential customers and stakeholders. SourceWire not only helped the team meet their information-collection needs but also provides an astute approach to marketing content creation.