SourceWire client story

Meet our client, a seasoned real estate investment analyst and content creator. He writes for over 10,000 readers, including nearly 1,000 paying subscribers, all eager to unravel the complexities of the ever-evolving Chinese real estate market.

As a dedicated analyst and blogger, he faced three major challenges:

• Daily data deluge:The constant need to sift through a wealth of information to stay on top of the real estate sector, ensuring timely and comprehensive industry insights.
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• High-pressure content creation:With high expectations from paying readers, he not only had to produce a steady stream of high-quality original content but also expand the scope to offer added value – more content, more frequently.
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• Sustaining subscriber engagement:For paying readers, maintaining consistent engagement was vital for retention.

Here's how SourceWire transformed the game:

• Information aggregation:SourceWire automatically tracked and extracted updates from 120+ sources the client needed to follow daily. Customized keywords and filtering criteria zeroed in on precisely what the client required from the vast sea of information. Now, he breezes through a daily SourceWire email in just 3 to 5 minutes, eliminating the need to manually review all his sources every day.
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• Added value for subscribers:The SourceWire email also became a prized offering for paying readers, who not only receive our client’s weekly content but also a daily package of curated information clippings, without creating extra work for our client.
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• Enhanced reading experience:The format of a daily newsletter allows readers to dive deep into quality information without disruption, thus forging a stronger bond with our client.